8/14/2023 0 Comments Timeless definitionNo formalized principles exist for creating “timeless” digital interfaces, not surprising in an industry run on the motto of “move fast and break things.” But if there were guiding principles, they ought to be universal, tech-adaptive, simple, and pragmatic. Whether deliberate foresight or a limitation of the graphics capabilities at the time, the glimpses of the interfaces ring authentic to this day. It took another four decades until Apple ditched skeuomorphism and followed suit. The film’s concept interfaces featured something akin to a flat design aesthetic. Takeaway: Sustainable businesses make for sustainable products. Among today’s makers of digital products, it’s rare to find companies that practice careful decision-making or refuse to chase after every new trend. Their dedication to sustainable, long-term products is reflected in the design of Basecamp 3.ĭesigners can help create products that stand the test of time, but they are powerless if CEOs don’t appreciate products that are designed to age gracefully. Basecamp (2003)īasecamp made its name by going against the Silicon Valley dogma of venture capital funding, exponential growth, and early exits. Takeaway: Simplicity and performance alone can win in the long run. Chrome’s success is a testament to the importance of performance for a great user experience. The understanding of hardware and browser limitations, and striving for that silky smooth 60fps, is what makes digital design fundamentally different from print or industrial design. Google’s major contribution here was making performance a must-have for all digital products going forward.
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