8/14/2023 0 Comments 2016 success story booksI print and sell exclusively through Amazon. This includes making sure that all elements of the book look cohesive and have a similar design vocabulary (particularly important for a text like mine with 260+ graphics): Turning raw manuscript into a finished, publication-ready product is an incredibly complicated, involved process featuring multiple rounds of edits and re-writes.įormatting and page layout are critical to the readability of the finished book. I attended an adult-education workshop on self-publishing taught by Glenna Collett, where she described the self-publishing and book marketing processes in meticulous detail. I set a goal of completing and publishing the book within a year and hired Rachel Siegel from Cambridge Editors to help me turn my 480 pages of copy into a finished product. My time as a professional commodity trader came to an end mid-year, leaving me free to focus all my energy and attention on completing Trader Construction Kit. I decided to self-publish Trader Construction Kit.Ģ015 was a pivotal year in both my life and the evolution of the book. This seeming setback was actually a huge motivation, as their positive critique of my manuscript convinced me that I had something worth developing. After informing me that they could not publish Trader Construction Kit (as I was not a faculty member), they mentioned that they quite liked the chapters I had sent them to review. I contacted a prestigious academic press affiliated with an elite local university. #bookmarketing #indieauthors Click To Tweet Read the success story of a self-published author for inspiration, encouragement, and advice. Self-publishing offers the author total freedom and a substantial percentage of the book’s sales but involves much more work both pre- and post-publication. A traditional publisher offers legitimacy, support and industry expertise, but at the cost of a relatively poor revenue share with the author. I began to research publishing and learned that there are two primary avenues available: working with a traditional publishing house and self-publishing. I was up to 300 pages of single-spaced manuscript that was starting to look like a proper book. I continued to grind away at night and on weekends through all of 2013 and early 2014. By the end of 2012 the manuscript was 161 pages long and had started to have a defined structure. The cover idea didn’t stick, but the title did. One early idea for the cover was to feature multi-language instructions for assembling a trader like a piece of IKEA furniture. The working title for the book was Risky Business until March 2013, when I changed it permanently to Trader Construction Kit. It was terrible, but there was enough useful information to convince me that it was worth developing further. At the end of the year, I printed out all 70 pages of manuscript and forced myself to sit down and read it straight through. I didn’t have a plan, other than to try to set down as much of the knowledge I had accumulated through my 20-year career as possible. I started writing in 2011 while working full-time as an energy commodity trader at a Boston-based firm. I did not anticipate the degree to which writing, publishing and marketing the book would change the trajectory of my own career. In 2016 I self-published the first edition of a finance textbook called Trader Construction Kit, a practical guide for students and early-career professionals aspiring to careers in the financial markets. We hope you find encouragement and inspiration from his story, no matter what your own book project looks like. Not only is his book selling well, but he’s made an interesting career shift, too. In this post we feature a self-published author, Joel Rubano, who has found remarkable success through book marketing.
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